Pickles: that strange, odd-looking snack that one could even say looks a little bit alien. "Out of This World Good" is an exciting, retro revivalist integrated advertising campaign for Vlasic Pickles. In order to bring Vlasic Pickles back into the limelight and create more revenue for the company, this campaign creates a whole new look for Vlasic and introduces a new, out of this world fellow mascot to coexist with the classic Vlasic stork. By introducing a fun, classic sci-fi comic book vibe straight out of the 1950s, Vlasic not only creates a buzz in the ad world but also a new love for the brand from audiences old and young alike.
*Winner of the district Gold Student Addy Award competition and the regional Silver Addy Award