With so many independent craft beers out there, how does one choose which to buy? Hellbender brewery strives to be the answer to that question by creating a beer brand that directly donates a portion of its sales to endangered animal and environment-conscious charities in need. With a brand focus on "embracing the odd" and metaphorically standing up for the little guy, this brand exists to raise money for lesser appreciated endangered animals and their dwindling ecosystems through the sale of beer & promotional merchandise. The motto being: "Drink odd beer, save odd critters." With a cast of delightfully illustrated odd critter characters and vibrant signature colors, Hellbender beers stand out on a shelf, and stand up for a worthy cause.