Arby’s is a brand synonymous with meat, but what if it wasn't? "We Have the Veg" is an integrated advertising campaign that broadens the horizons of not only Arby’s menu but also the company goals. By introducing more classically plant-based meals as well as plant-based meat alternative versions of their classic menu items, Arby’s announces that they now “have the veg,” and of course, “the meats” too. With an eye-catching, DIY collage look, the campaign elevates the Arby’s brand to new heights, while keeping its signature comedic visual voice.
